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Finding

More than 10% of Canadians reported that they could not access trustworthy and unbiased financial advice.

Initiative: Free independent ecosystem reports

Adopter: Financial Resilience Institute

Finding

Nearly 11% of Canadians reported that they could not access affordable credit.

Initiative: Free independent ecosystem reports

Adopter: Financial Resilience Institute

Finding

The longer users have been saving with QUBER, the lower the chance they report reduced productivity at work due to money stress.

Initiative: QUBER App

Adopter: QUBER

Initiative

Outiller les québécois victimes de fraudes à l'investissement en ligne (in French only)

Over the past decade or so, the Autorité des marchés financiers (AMF) has received reports from victims of fraud on fraudulent investment websites. This type of fraud has a range of consequences for victims. The Clinique de cyber-criminologie has been identified as a partner, as it offers prevention tools and individualised support services to victims of online fraud. The collaboration seeks to refer victims who contact the AMF to the clinic, so that they can receive support tailored to their situation.

Adopter: Autorité des marchés financiers (in French only)

Initiative

CanAge programs

CanAge works with government and financial service providers to identify challenges that frontline employees face when trying to provide optimal service for, and fair treatment of, seniors. This work is particularly relevant in supporting banks’ compliance with the Code of Conduct for the Delivery of Banking Services to Seniors.

Adopter: CanAge

Initiative

Seedwell app

Seedwell is a personal finance app using behavioural insights to help consumers. Provided by employers, the app provides a central hub to help employees navigate the financial marketplace starting directly from their paycheque deposit. Consumers are provided with nudges (e.g., anticipating their pay and identifying ways they could use those funds), and access to financial literacy material and financial advisors, without being recommended specific products.

Adopter: Seedwell

Initiative

West Neighbourhood House Financial Counselling Platform

West Neighbourhood House and Prosper Canada have partnered to implement the use of a financial coaching/counselling platform. The goal is to develop a platform that seamlessly integrates all functions, from the first point of consumer contact to the financial coach’s/counsellor’s ongoing support of their client. Assessing and monitoring clients’ financial wellbeing is of key significance and will help tailor support to consumers’ needs. The platform will provide an understanding of key indicators such as income progression, savings, credit score, and financial goal progression.

Adopter: West Neighbourhood House

Adopter

Behavioural Economics in Action at Rotman

Behavioural Economics in Action at Rotman (BEAR) is an academic centre at the University of Toronto that conducts leading edge academic research in the field of behavioural economics to help organizations better understand how real people act and in turn, design better products, services, and programs for them.

Adopter

West Neighbourhood House

West Neighbourhood House (West NH), formerly St. Christopher House, has been a multi-service neighbourhood centre serving all age groups in downtown west Toronto since 1912. The mission of West NH is to enable less advantaged individuals, families and groups in the community to gain greater control over their lives and within their community.

Adopter

Seedwell

Seedwell is a Toronto-based fintech firm with a mission to improve the financial wellbeing of Canadians. Seedwell is a full spectrum solution for employee personal finance and financial literacy.

The Financial Consumer Agency of Canada does not endorse, directly or indirectly, any adopters of the Measurement Plan, nor does it make any representations or warranties, express or implied, concerning the adopters' products or services or their fitness for a particular purpose.

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