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Finding

In Ontario, distrust in banks was more common among consumers with high financial vulnerability (35%) compared to consumers with no financial vulnerability (17%).

Initiative: 2022 Consumer Research Study

Adopter: Financial Services Regulatory Authority of Ontario

Finding

Fewer than 10% of Canadians reported using a Buy-Now-Pay-Later service during 2021. Among them, about 10% found it difficult to understand their payment schedule.

Initiative: Pilot Study: Buy Now, Pay Later Services in Canada

Adopter: Financial Consumer Agency of Canada

Finding

In 2023, about 5% of Canadians reported that they could not access digital financial tools or resources.

Initiative: Free independent ecosystem reports

Adopter: Financial Resilience Institute

Finding

43% of Canadians considered their primary financial institution helpful to their financial wellness.

Initiative: Free independent ecosystem reports

Adopter: Financial Resilience Institute

Initiative

QUBER App

QUBER is a personal finance app that encourages saving and learning through gamification. They use savings challenges, lotteries, and matched savings programs to nudge people to save more. Working with employers and Financial Institutions, they are able to capture key demographic and vulnerability-related information (e.g., people without emergency funds or those living paycheque-to-paycheque), as well as Strategy-Aligned Measures on the success, and number, of users completing challenges. They track saving amounts, frequencies, retention, fees paid, and confidence levels.

Adopter: QUBER

Finding

In Ontario, few consumers who report experiencing issues make a formal complaint. Among those who chose not to complain, many did not believe complaining would make a difference.

Initiative: 2022 Consumer Research Study

Adopter: Financial Services Regulatory Authority of Ontario

Finding

In Ontario, 48% of mortgage brokerage users and 59% of health and life insurance users indicated they did not know their rights and protections related to these financial products.

Initiative: 2022 Consumer Research Study

Adopter: Financial Services Regulatory Authority of Ontario

Finding

In Ontario, 1 in 10 consumers reported being offered a product with unreasonable terms, suggesting credit history, income/savings, and age were the main reasons for such offers. Credit cards and insurance products were those most commonly identified.

Initiative: 2022 Consumer Research Study

Adopter: Financial Services Regulatory Authority of Ontario

Finding

In Ontario, 1 in 3 consumers (33%) reported experiencing an issue with financial service providers; poor customer service was the most common issue reported (16%).

Initiative: 2022 Consumer Research Study

Adopter: Financial Services Regulatory Authority of Ontario

Finding

In Ontario, nearly 1 in 6 consumers (15%) reported being refused a financial product or service, with credit history, income, and savings being the most cited reasons for the refusal. Credit products were the financial product most commonly refused.

Initiative: 2022 Consumer Research Study

Adopter: Financial Services Regulatory Authority of Ontario

The Financial Consumer Agency of Canada does not endorse, directly or indirectly, any adopters of the Measurement Plan, nor does it make any representations or warranties, express or implied, concerning the adopters' products or services or their fitness for a particular purpose.

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